Earn Your First $1,000 Online with an Affiliate Income Blog

Blog

How do you create a free landing page?

A Hands-On In-Depth Step-By-Step Guide to building a free landing page for Your business

Learn the secrets to make a FREE and effective landing page. A landing page is not a sales page, but a place to build trust with your new visitor.

How to Create a Free Landing Page on WordPress

Let me show you an easy and simple way to set up a landing page in WordPress for FREE. To demonstrate, I created a demo and tutorial website to walk you through the steps.

Access My Demo Site and tutorial for FREE

After you have read the testimonials and reviewed a few screenshots below, please come back here and click the link below to open the demo site in a new tab. After you finish the demo, please come back to this site and find other information useful to you to grow your business.

Without Further Ado

Fire up the below landing page link which opens in a new Window

  1. Go through the Demo pages to see how it all works.
  2. Proceed to the Table of contents and complete each step
  3. Come back here

https://landingpage-demo.affiliatemarketingly.org

What is a Landing Page and what is it's purpose?

The purpose of a landing page is to build trust and build a list of target users so that you can keep in touch and provide valuable information to your customer. It should be free of distractions, for example, menus, headers, footers, so that your readers do not click away before they understand that you have the information they need. It is free of clutter. A landing page is not a sales page, but rather a value proposition.

Basically, you need three pages, the landing page, a bridge page, and a sales page. Here, let me show you, rather than tell you. The purpose of your landing page is to bridge your “cold call” customer to your “sales page” by warming them up. To warm them up, you provide them something for free, i.e. an ebook, a free video, or download, and capture their email address in exchange. Then you deliver what you promised, on a bridge page, and then after they consume what you gave them, they may trust you enough to read your sales page!

Landing Page

Bridge page

Sales Page

Simple. Effective. Smart

Your landing page should be free of distractions, such as your navigation menu, footer, sidebars, or any other widgets and information that are normally present on your blogsite. To turn these off, you can use the built-in Elements feature of the GeneratePress theme premium version. In my tutorial, I will walk you through setting up a FREE website for your landing page, and how to set up GeneratePress Premium Version, and add the plugin “GenerateBlocks” for building your page. The Theme and plugin are by the same developer, so they work great together.

Okay, now go off to the Demo site, get your FREE website setup and follow the steps. It is as simple as that.

Keep reading this tutorial on the demo and tutorial site.

62 thoughts on “How do you create a free landing page?”

Write a comment...

  1. I have been trying to make up my mind on what is more effective between a home page or a landing page. My conclusion is that as opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion, and thus make them better!

    Reply
    • Hello Ann, thank you so much for sharing your thoughts.  

      Yes, I agree with you. Home pages are great to navigate and explore all your content, and they are for visitors or readers who already warmed up to you and trust you. The landing page is really three pages – three phase process, the initial page introduces the problem you are solving and in how much time with a giveaway offer, such as a material download or video introducing the subject, the second page captures their email address and delivers the material that you promised, and then finally you move to your sales page which then leads to your affiliate program on an external site. 

      Usually landing pages are indepedent of your website, URL and theme. However, you can make a post on your website, that links to your marketing campaign landing page, just as I have done with this article.  Thank you for sharing your comments.

      Your friend, Rupert

      Reply
  2. I am not ready to build a landing page yet, but when I am, I will return to this article to help me through the process!  It was quite detailed.  I liked the way you showed the actual pages regarding the steps needed to get your landing page built.  The process of building a websie can be mind-boggling but when it is taken step by step it doesn’t feel quite so foreign.  What kinds of free material can you offer on your landing page?

    Reply
    • Hello Kay! 

      Great question. You probably want to offer a download PDF, a 1 min video, or something else of value that your visitor appreciates. The purpose of a landing page is to warm up to your visitor because they do not know you when they come in from a google search or paid advertisement. Therefore, you want to save most of your materials for your sales page. 

      First you have a landing page, which has no distractions and lets the user know the problem you are solving, for example, how to build a landing page, how long it takes to learn or master it, and then offer your material, in exchange for their email address. 

      If they give you their email address they are curious but not warm yet. So after you collect their email address you load a new landing page which delivers your promise, for example you let them watch the video, or dowload the document. Finally, you lead them to your sales page, and by now they should be warm enough and established enough trust to actually read your sales page.

      Again, thank you for asking. I enjoyed your question.

      Your friend, Rupert.

      Reply
  3. Hello, Rupert, thank you so much for this interesting article. You have helped me a lot to understand the difference between a landing page and a website. I am relatively new in this business and have made my first website a few months ago. I don’t think I can use the landing page right now, but I might use it a couple of months from now when I like to start with a 28 days Bootcamp. So thank you so much for this information. I will be back!
    Best regards, Monique.
    Share this on my social media account. I think a lot of my followers can use this information also.

    Reply
    • Hello Monique, 

      Thank you for taking your time to comment on my post and for sharing. Wow, I really appreciate that you shared my post on your social media. 

      Best regards, Rupert. 

      Reply
  4. Thank you so much for this information for sharing. It helped me great to understand the difference between a landing page and a website. I will definitely listen to your advice and go through the tutorial once again when I decide to make a landing page. I think your post will help many.

    Reply
  5. Thank for the enlightening article. I loved and actually smiled after reading the title because I know, I needed what you shared here. I will certainly bookmark this article to implement what you shared until , I get it right. I should confess that I have been trying to get this right for sometime. I would really love to be  a DIY expert for my campaigns landing pages.

    Reply
    • Hello Bogadi, It is exciting to read your comments. Thank you for your encouragement. I hope my article can help. If you need access to the backend admin screen, let me know by private message on WA and I will provide you a login name and password. Rupert. 

      Reply
  6. Thank you very much for this tutorial. I thought it will require some coding knowledge, but it seems quite easy for a beginner like me. I will try to experiment with the demo, however, there is a question that I want to ask. Is it good to have multiple landing pages on your website? I hear about this ‘split testing’ on your landing page, but I’m not exactly sure what does it mean.

    Reply
    • Hello, thank you for taking the time to share your thoughts and ask a question. Okay, you can have as many landing pages as you like on your domain URL, or subdomain URL with separate instances of WordPress.

      For example, each time our Company runs a campaign, we make a landing page. The difference between a landing page and your website is its purpose and basic structure. For example, if your customer knows you, they may prefer to visit your website, navigate around and read various articles, or access specific information. They already trust you. However, if it is a new visitor, they may not know you enough to look around. The landing page is free of distractions generally it does not have navigation, or sidebars and widgets. 

      The purpose of the landing page is to offer something of value to the customer to build trust, to warm up to them in exchange for their name and email address, or even just their email address.  After you they give you their email address you deliver the offer as promised, and depending upon the value of the offer from the customer’s point of view, they may trust you more and move onto your website or click through to your affiliate program external site to find out more of what you have to day. The landing page is like a waiting room at the airport, while your homepage is more like the entrance to your home, or business. People come in, look around and spend time with you (or your words).

      So yes, you may have as many landing pages as you have offers.  I usually keep it simple, I offer 1 thing in exchange for an email address, deliver that thing, and then if they click through, they will go to a blog on my website, my home page, or even my affiliate program external site sales page!  I follow up with an email opting in them to the mail list, make sure they really want it, and then I send them related information to the offer they received with the intent of getting them to revist my website to spend more time consuming information valuable to them.

      Best regards, Rupert.

      Reply
  7. Hi Rupert, As online business owners, we want to have a good looking effective landing page that is ready for sales conversions.

    Landing pages are different compared to usual webpages on our website because landing pages are hyper-focused on one goal, getting the user to convert, take some sort of action usually something like signing up or making a purchase.

    Effective landing page optimization will help your business attract leads and customers and turn your targeted traffic into valuable customers in no time.

    When creating effective landing pages avoid clutter and links that aren’t conducive to the page’s goal and focus on one goal.

    Reply
    • Bushra, thank you for sharing your insights, and experience. I feel blessed that you took the time to read and comment on my blog. Thank you so much! Rupert.

      Reply
  8. This is a good idea that I would like to explore. I was of the view that I would need to put up a whole website and the landing page would be the home page, but based on your explanation, I now see the difference. Thanks for the walkthrough of how to get email addresses and direct the customer to my sales page. This is such a good method. Thank you.

    Reply
    • Hello, I really appreciate your review and comments on my blog post and tutorial. Yes, you are right. The landing page is a stand alone product and has a single focus to achieve 1 goal, without all the distraction of navigation to various pages. Homepages and landing pages are not better than each other. Their purpose is different. I like to think of a landing page as a waiting room at an airport, and the home page of a website as the entrance and living room of my home or lobby of my store.  The landing page purpose is to build trust with a new visitor, by offering them something of value to exchange for their email address.  If they like what you gave them, they will want to move on to your sales page, or your website to read more of what you have to say. Your homepage has too much information and people who do not know you are less likely to read through your home page and articles, as it is easier to click away and search in google for what they are looking for. I wish you the best in all that you do. Thank you again! Rupert.

      Reply
  9. I’ve always been interested in this landing page, but I haven’t used it myself yet because I don’t know how to solve it correctly. I was curious to see that you also use to generate press topic and would also like to see if it is possible to compile it without being a paid version holder. I’ll take a closer look at your demo, and maybe I’ll get more intelligent.

    Reply
    • Hello Lea, you bring up an excellent point! I will be updating this post with the method to get this running without the paid version of GeneratePress. Before I do that, I need to figure it out, test it and make a demo site for it. Exciting challenge that I am looking forward to. Thank you for bringing it up. Let me know how it works out for you, i.e. putting it all together without the paid version of the theme. Rupert.

      Reply
  10. I enjoyed your article here. It’s short, sweet and to the point with the option of progressing further into the tutorial. But explains very clearly the three steps as well as advice on the landing page creation itself.I think most of us would agree that this is probably the most important page on your site, so a well made page is everything.

    thanks

    kev

    Reply
    • Wow Kev, thanks for your kind words and complete review. I was inspired to develop this page to answer a fellow WA member’s question about how to make a landing page. I made the site for one person and decided to share it and link it to my site. Glad I did because the response inside and outside WA exceeded my expectations. This page is not ranked on google, but it still gets traffic somehow… might be word of mouth. Not sure. Thanks so much for taking the time to respond to my blog post. Your friend, Rupert.

      Reply
  11. This is a really helpful article.  I wish I had seen this as I was beginning to think about affiliate marketing as a home business.  Your explanation of everything is clear and the easy steps in the tutorial linked to the page are really simple to follow.  The result is a landing page which is really exciting for someone doing this for the first time.  I think a lot of people will benefit from your article.

    Reply
    • Hello Anastazja, great hearing from you. I certainly appreciate the connection with you and your comments on my blog post. I hope the article will continue to serve.  I also provide access to a demo website that has a proof of concept working model, so people can tinker under the hood to find out how everthing works through direct experience. Let me know if you need access, and I can get you in. Best regards, Rupert.

      Reply
  12. Dude, you are a genius! I have been trying to understand landing pages for a while now, literally like two years. You broke it down to the point that it can not be broken down anymore. I have heard the steps before, but it never clicked until now. Build the landing page with the free offer, which takes them to the squeeze page where you can capture the email. Next, they get the free item. The free item leads them to the sales page. Now I admit I have not made my landing page yet. However, after going through your tutorial, I’m on my way. Keep up the excellent work! 

    Reply
    • Hello Moody, thanks so much for your kind words and comment on my post. I hope many people can use this valuable tool. Thanks again! Rupert.

      Reply
  13. This is good information to know on how to build landing pages for free. Much appreciated. I have always paid for the software to build such pages. Your images of a landing page, squeeze page, and sales page are very helpful in the understanding of each. This information is helpful for all internet marketers.

    Reply
    • Hello Joseph, thank you for taking the time to write me and let us know your thoughts. I really appreciate it. It is really great to hear that this information is valuable to all levels of internet marketers. Thanks so much. Rupert.

      Reply
  14. Hi Rupert. It’s good to see how easy it is to create landing and squeeze pages with Generate Press. It Is interesting to me that not many years ago the words Landing Page and Squeeze Page both meant the same thing … a single page that (normally) promoted a free product with an email capture form attached. Over time marketers tested separating out the form from the introductory page… the 2 pages attracted many more signups than the single page. 

    Reply
    • Hello Richard, it is great to hear from you, and I certainly appreciate your time to read, review and comment on my post. Thank you so much. I agree with you; the landing page concept continues to develop to increase conversions. The difference between a landing page and a home page has solidified. Best wishes for your continued success. Rupert.

      Reply
  15. I had never learned the differences between a landing page, a squeeze page, and a sales page until now. Although I have been observing some of these pages, I really appreciate your idea on the squeeze page and must say your knowledge of affiliate marketing is becoming unlimited.

    Any post or page meant to capture the mindset of the readers and customers should be free of distractions and an arena of offerings so readers remain engaged. If I get you clearer, it also means that the purpose of this landing page is to convert visitors to leads, is that so?

    Your presentation on designing a landing page is clear and would be more fun if a video is involved, Rupert. Thank you as I await to explore more knowledge from you.

    Reply
    • Hello Akon, I appreciate you taking the time to read and comment on my post. Thank you. Yes, a video would also be fun to make.  After I build out the core content of my site, I will be setting up a recording studio. Thanks for the idea. If you had not asked for the video, I might not have considered creating the them. 

      Best wishes for your continued success. Rupert.

      Reply
  16. This is a very helpful resource to learn all the steps required and how to make a free landing page. The demo page is very helpful to see each step clearly demonstrated to help newbies easily get started with this technique to build trust with new website visitors. Thanks for showing the squeeze page and the sales page as well to make sure that the whole picture is covered for anyone hoping to boost conversion rates!

    Reply
    • Hello Aly

      Thank you for your positive and supportive comments on my blog post. I really appreciate the time you took to review the material and provide a summary of your findings. 

      Best regards,

      Rupert

      Reply
  17. Thank you so much for this article on creating a free landing page!  This is something that is very helpful to someone like myself who wants to succeed in the online marketing world so I thank you a great deal for this!  I didn’t realize there was a thing called a squeeze page, though, so thank you for this advice as I have learned something new today!

    Reply
    • Hello Jessie, thank you for your comments and especially, “I have learned something new today!” That’s excellent. It is so wonderful to know that the information was useful. Thank you so much. Rupert.

      Reply
  18. Knowing how to create a free landing page can be very valuable. Your explanation about how a landing page works, with a squeeze page and sales page, is very detailed.  The overview that my landing page should be simple, effective, and smart helped me focus on the goal.  The get started now page you have made the entire process simple.  It is great you have a tutorial to get me started building my landing page.

    Reply
    • Hello Joseph, thank you very much! I am happy to hear the information is useful. Over time I will be adding a free course about how to get 50% conversions from landing pages you write in 20 minutes following a simple tutorial. Your comment had inspired me to move forward with that project. Thank you again, Rupert.

      Reply
  19. Hello Rupert,

    The timing of this is Incredible! Why? Because only early this a.m. I came to the realization that I needed a landing page of sorts. My thinking was, well they are coming to my site and reading my pages, posts, and reviews. However they are not clicking my affiliate links? Hmmm.. then reading some blogs at WA I caught on! A website is too much information all at once. They are engorged with content and probably need to take a nap. Not decide to purchase anything.

    Part of the info that led me to the “lightbulb” moment was when I was reading about custom home page links. After reading about and seeing what they were I made one. Yet I couldn’t figure out how to use it. The training I read to make it didn’t tell me (as far as I could figure out) how to use it. 

    I was of the assumption that it was a Home-page that would greet people when they came to my site. Wrong answer larry. It greets them alright but on Wealthy Affiliates landing page! Getting to that revelation I realized I still needed a landing page and read all about why and how much it increased your conversion rates.

    Then there in my mailbox from Kyle and Carson was the notice that a site comment was available!! When I looked at your site I almost fell out of my chair!

    All this to say great website, and thank you for the important information youve generously shared with all of us!

    Peace & prosperity

    Larry D.

    P.s. do you use the custom homepage link?

    Reply
    • Hello Larry, Thank you for your exciting comment. Yes, I use the custom homepage link. First I set a goal, then I make a custom landing page link, and then I create a landing page on my site with no navigation or sidebars. My landing page guides my visitor with a catch copy and the goal of my landing page is to get them to go to my custom homepage link on Wealthy Affiliate. Then I post my campaign specific landingpage to social media and on paid ads. 

      Thank you for asking! 

      You are giving me encouragement to make another tutorial! 

      Rupert 

      Reply
  20. This site is full of interesting information, but it is mainly about how to build the sites you need to get your affiliate marketing ambitions going. The landing page is very important, since there will be the motivation for the visitor to go farther ‘with you’. We need three basic pages: landing, squeeze, and sales pages. The objective is that the visitor goes to the end, which is the sales page, and actually buys your product. If we talk about sales, then there is cold, and warm presence of the visitor. The landing page is to make sure the visitor warms up, basically. 

    Reply
  21. Landing pages are essential when it comes to online marketing. They make it easy to get and capture the attention of your audience without any distraction. top of it is the generate press them, I use it on my poultry website and I can testify on how robust and easy to use you will find this theme. from the theme configuration, it makes it easy and fun to use 

    Reply
    • Hello Parameter

      I certainly appreciate that you took the time to read and comment on my blog post. Thank you so much. 

      Rupert.

      Reply
  22. Oh wow, I did not know that could create a free landing page on WordPress. So correct me if I am wrong, a home page is more for people to explore your website. Whereas a landing page will be used for conversion, but only after you have sent them to a squeeze page, to get their email address and build your list. 

    Reply
    • Hello LineCowley

      Yes, you have a clear understanding of the purpose of the landing page, which is to build your list. I was also excited when I first learned it is possible to make a free landing page on WordPress. 

      I wrote another post on WA about making free landing pages, here is the link from my WA blog.

      How to make a FREE landing page (VERY SIMPLE)

      I hope this helps.

      Rupert.

      Reply
  23. Hey Rupert, Yes, I have known for a long time that the money is in the list. However, I have yet to create a plan to develop a COMPLETE Marketing funnel. I used to pay Aweber as my email autoresponder but due to not staying committed to developing the list with sequential email content, I ended up canceling the service about a year or two ago.

    So now that I am giving WA Affiliate bootcamp my full attention, I do plan on creating the Landing page and completing the full campaign once I get to that part of the building process.

    Great article, btw…

    Reply
  24. Hey Rupert, you have created a very well designed website with several opportunities for interaction with the visitor.  You provide authoritative information followed with opportunities to join you (call to action). Clearly you spent your time wisely in developing both the demo pages, as well as the tutorial.  While I have some knowledge of the benefit of a landing page to build a list, your website gave me a much more thorough understanding of this valuable on-line business topic

    Reply
    • Hello Dave, thank you for both your SiteReview and SiteComments, I certainly appreciate it! Great to know the information is helpful. Best wishes for your continued success.

      Rupert.

      Reply
  25. Hi Rupert, 

    Thanks for this step-by-step guide. I am very new to affiliate marketing and I’ve been wondering how to do landing pages. It’s great also to have different options. I will definitely jump on using this info when it’s time to create mine. What is your preferred format? 

    All the best to you with your affiliate marketing endeavors, 

    Beth

    Reply
    • Hello Beth

      Thank you for commenting on my blog post. I am excited to learn you find the information useful. You may learn more about my preferred format through my WA blog post below

      Simple Landing Page

      I wish you continued success.

      Best regards, Rupert.

      Reply
  26. I thoroughly enjoyed your blog about how to create a free landing page.  Before reading your article, I wasn’t sure what a landing page was.  Now I have a much better idea about landing pages.

    Now I understand that while homepages and websites are designed for exploration, a landing page  is  customized to a specific campaign or offer – it leads and guides visitors towards a single call to action, in exchange for the visitor’s  email address.

    I read your “Step-By-Step Guide to building a free landing page for Your business”.  I learned a lot.  Indeed, “a landing page is not a sales page, but a place to build trust with your new visitor”.  I never thought about it in that way.    I was not aware that there existed a simple way to set up a landing page in WordPress.   

    Again, thank you for a very enlightening article!

    Reply
    • Hello Monique,

      I am excited you found the information useful. You might enjoy my blog post on WA that gives another effective and simple way to make a landing page. 

      Simple Landing Page

      Best regards, 

      Rupert.

      Reply
  27. Thank you so much for sharing the information about how to creat a landing page. I have to say that all of this affiliate marketing is still new to me and I need a lot of training as much as I can. Thanks for sharing your demo site as well, now I can learn from that. Gonna keep on reading anx take it from there. 

    Reply
  28. Rupert:
    Kudos to you for your article on Landing Pages. It is thorough, informative, and easy to follow. You definitely cleared up any misunderstanding on the differences between a website and landing page. I particularly like your explanation, as to the purpose of a landing page, and how it’s an initial trust builder. As you pointed out, the goal of landing pages is to create enough interest that the viewer will click to the next step.

    I found the three pages description very helpful in working out the design and flow of the pages. If I was to mention one thing, I am not wild about: it’s using the word “squeeze” for the 2nd page in the sales process. It sounds out of sync with the landing page purpose of building trust, I think there should be a better name for the second page of the landing page process. The video and demos were very helpful in getting a “bigger picture” to where this was all going. Again, great article and thanks for education on landing pages.

    Cheers!

    Terry

    Reply
    • Hello Terry

      Thank you for your support and encouragement. I agree with you. I do not like the word “squeeze” either, and as you said, it is out of synch with the spirit of building trust. Recently I have seen the term “bridge” page being used.  I will update my content and replace “squeeze” with “bridge”. Thanks a million!

      Rupert.

      Reply
  29. Hi there Rupert,

    I really like the look of your website. It feels clean and refreshing. Secondly, I love the way you explain the landing pages, bridge pages and sales pages. It is explained in simple laymen’s terms so that everyone can understand it. 
    I agree with you that landing pages should not have distractions. There should be one thought and one message to your potential customer. You lead them from one place to another to make a decision. Great job and I wish you all the success.  

    Reply
  30. Hi and thank you very much for this article. As I’ve been navigating websites I’ve been wondering how people set up a landing page so this step-by-step guide will come in very handy. I have book marked this article so I can refer to it when I come to setting up my landing page 🙂

    Reply
    • Hello, thank you for your encouragement and support. If you have any questions at any time, please do not hesitate to ask. Rupert.

      Reply
  31. I am enlightened that a landing page is different from a website. Also, a landing page is not the homepage.

    An online class about e-book writing taught me how to lay out a landing page but not on how to post it.

    I believe you have it on the steps provided through your tutorial.

    It has been my question how to create a landing page on my first month, my mentor said it is too early to make one. Now I understand why.

    Anyway, just like the other commenter, I am still not ready to have one by now. I will also bookmark this page for later use. Thanks for sharing.

    Reply
    • Hello Rose, Thank you for visiting my site and reviewing the landing page tutorial. I am excited that you found the information useful, and thank you for book marketing the page! If you haven’t already, please also visit my WA profile to follow each other on WA platform. 

      Rupert4U WA Profile

      Best regards,

      Rupert.

      Reply

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.